We manage multiple eCommerce sites for over 8 years, some of which we own, selling both on-site and Ebay/Amazon.
We manage multiple eCommerce sites for over 8 years, some of which we own, selling both on-site and Ebay/Amazon.
Product Information Management which is every eCommerce managers’ most difficult challenge is our specialty.
We love email marketing, it’s straightforward, inexpensive and converts well to sales if done right.
On-site SEO, Link Building, Content/Social and Video marketing are the major tools we use to get our sites high up the Google chain.
Putting aside branding, web design and other common factors of running a website, E-commerce brings on some unique challenges. Product Information Management (PIM), SEO for Product and Category Pages, Comparison Shopping Engines and Customer Service Tools all require constant attention and directly affect sales and profits. We know what works best and how to implement it correct and efficiently.
Cross Platform, Cross Browser and Responsive web design is crucial today for ranking higher, converting better and ultimately making you money. We have A/B tested thousands of pages and design for success.
Site optimization is a task that if done right can generate a constant flow of sales for many years to come. We have optimized sites before the Google era and have been doing so since. PPC or advertising in Google and Bing is the major source of revenue for online business and perhaps the biggest part of any marketing budget. With over 100 factors that affect these adverts, you want your budget in good hands.
Bringing traffic and converting it to sales are 2 very different things. Conversion optimization requires almost scientific testing tools, psychology and test groups. Intuition will almost always fail and we follow the rule “If you can’t measure it, don’t do it”.
PPC converts at an average of 1%, Organic traffic at ~2.5% and Email at an amazing 4.5%. Email marketing is the best converting marketing tool and by using a well thought of marketing strategy can offer you the best ROI.
Marketplace sales are growing on a monthly basis and will soon account for 50% of retail sales in the USA. You cannot run an ecommerce business without them but managing them and optimizing them is a very difficult task. This ties directly to Product Information Management and using our in-house developed software is accomplished quickly and efficiently.
Each field is different but the basics stay the same. By using data from 10 years of Search Engine Optimization and Marketing, we implement best practices and then test them an on-going basis to optimize them for your business.
Converting traffic into sales is something we consider to be an art. Implementing best practices like trust logos and guarantees is not enough. Conversion Optimization is tied to the way the service or product is presented, the customer service options and speed of the site.
We A/B test things, then test again and again until the optimum is reached, in a way that is practically scientific and is guaranteed to bring results.
Email marketing is not only about a monthly newsletter. It is about optimizing all communication with your customers. Transactional emails like “forgot your password” or order confirmations can be the key to better open rates on promotional emails and increased email interaction.
50% of online retail in the US goes through online marketplaces. 70% in China and probably similar numbers around the world. With Ebay and Amazon leading the game, marketplaces cannot be ignored and new ones are showing up annually. Best Buy, New Egg, Sears and other large retails who have generated a significant source of income by marketplacing their websites.
Selling in marketplaces requires automatic integration with your ERP or ecommerce platform. Real-time inventory management, complete control of your product information and different optimization in each and every marketplace.